Remain at the top of search rankings and create lasting connections with digital marketing efforts.
Let's grow visitor engagement.
When families are searching for fun activities to do on the weekend, or looking for cool places to visit, let's be sure your attraction is at the top of that search list. Search engine optimization is key to your marketing success, and should be part of your website requirements and the foundation of your content strategy. But beyond being first in search rankings on Google, your overall digital strategy should build engagement and connection with your visitors and members.
The digital marketing team at Speak will work one-on-one with you to build a plan that makes sure you are found in search, that your website or app is connecting with your audience, and that conversions like new memberships or increased visits are acheived. We start by benchmarking your current views, downloads, social media engagement and other metrics, and help you establish a budget for your digital marketing efforts.
Then we dive into action, putting our customized digital marketing plan for your attraction to work. Each month, we'll meet with you on the plan and review the metrics, showing you what's working and what's not. Our reports are easy to digest and showcase results, because that's how we measure our success, creating real results for your attraction.
Keeping up with the latest Google algorithm isn't usually your top priority, but we love staying current on the search giant's likes and dislikes. We'll help guide you through your website and mobile app development with SEO best practices in mind, and we'll communicate major changes coming that could affect your marketing strategy throughout your relationship with us.
Visitors want the information they're after, right at their fingertips, so even the most well-designed websites and apps can be ignored if they lack the right content. We can help you craft the right messages and calls-to-action on each page of your website or app, and then we'll monitor metrics so tweaks can continually be made so you see greater performance from your marketing assets.
Your social media platforms can be an often, under-utilized marketing resource. When people are out having fun, they're taking pictures and posting to Instagram, or tagging friends at a location on Facebook. User-generated content is the holy grail, and these self-appointed brand ambassadors are marketing gold.