The Memphis Zoo has been a long-standing partner with Speak, reaching out to us several years ago for a website redesign. Over the years, this relationship has been so rewarding not only because the Memphis Zoo is one of the best in the world, but also their willingness to push the boundaries and continue to strive for the best possible guest experience.
When the Memphis Zoo decided to undergo a responsive redesign, they knew they needed to bring in more video, and refresh their entire look. These conversations led to an all-inclusive home page that features a video background that features their animal exhibits. The website aims to connect people with the what’s going on to the zoo from current exhibits to information on planning their visit. Navigation focuses on directing users to pages that previously saw the most traffic, making it easy to find the information they're after.
One of our favorite design features is the animal exhibits section. From the home page of the website, animal icons lead visitors into the vast number of exhibits that can be seen at the Memphis Zoo. Information about each animal species like place of origin and quick facts populate each section. This online experience also easily extends to the Zoo's iOS and Android market app where visitors can scroll through exhibits.
Going beyond that initial online experience for prospective visitors, the Memphis Zoo tapped Speak to build a custom mobile app for its guests. Leveraging the Capacity platform to allow for easy content management for the marketing team, Speak launched the zoo app. Bringing in key information like animal exhibits, event schedules, and a GPS-integrated map allows in-park visitors to access the information that's important to them in the moment.
But, the Memphis Zoo isn't stopping there. With the opening of their newest exhibit Zambezi River in late spring 2016, Memphis Zoo will use the latest in proximity-based messaging technology called beacons to provide even more relevant content to visitors. The Capacity platform allows the marketing team to create custom messaging that pushes to an app users' phone based on their proximity to a beacon. Sending rich media like audio or video tours, text-style messages, and even special offers will now be available as part of the Zoo's communication strategy.
Always looking to what’s next and how to give guests the best possible experience, the Memphis Zoo will launch the use of beacons with their mobile app in April 2016. Visitors with the Memphis Zoo mobile app will now be greeted at select spots within the park, receive additional information about animals and exhibits, and even see special promotions.
Additionally, beacon technology will allow Memphis Zoo to gain insight into how their attraction is being used by visitors and even the chance to receive immediate feedback through surveys.