The Naples Zoo recently launched an updated website with the help of the team at Speak Creative. The new website, built using the Capacity content management system, allows the marketing team at Naples Zoo to easily update content, add new images, create events, integrate their social media feeds and so much more.
The Naples Zoo is a beautiful attraction located in the heart of Florida. When we met with their team to discuss the goals of their website redesign, we discovered the needs were to showcase the up-close experience offered at the zoo, highlight the collection of animals, cater to the audience of south Florida, and encourage ticket buying and memberships.
Using photography from their library, the tagline really comes to life. Imagery depicts just how close visitors can come to the animals on exhibit, and this is found on the home page and sub pages, reinforcing that up-close experience. The type treatment and overall layout were kept simple and clean.
The exhibits section is another favorite section of this website. These custom designed exhibit pages provide interested visitors with a wealth of knowledge about their favorite animal and plant species. You must take a peek at the story of Uno, their Florida Panther.