Looking for a way to further engage their website visitors and to increase time spent on website, the Nashville Zoo sought to make essential information easy to access and place emphasis on their conservation efforts.
After conducting brand research with the zoo (along with a visit or two), we created a website concept. The zoo’s tagline "Where Animals, Nature & Fun Converge" blends beautifully with vivid imagery to bring their stunning exhibits to life on the web.
The overall feel of the website presents the zoo as a fun, family oriented experience that will drive traffic and sales for the organization.
With competition for a family’s time and attention being high, it was important to differentiate this family attraction online with a professionally designed website and optimization activities. The website also emphasizes ways to get involved with conversation efforts and learning opportunities that the zoo offers locally.
Some of our favorite aspects of this website are the vibrant, full width images and how upcoming events are prominently featured on the home page, inviting the online user to come experience all Nashville Zoo has to offer in person. Because the site is built on our Capacity content management system, the navigation and content is flexible enough to allow zoo employees to make changes as needed.